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Dolphin Quest Website

Case Study: Redesigning a FareHarbor Site for a Mission-Driven Company

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What is Dolphin Quest?

Dolphin Quest is a renowned organization dedicated to creating meaningful connections between people and dolphins through interactive, educational experiences. They operate marine habitats focused on fostering understanding, conservation, and appreciation for marine life, offering visitors unforgettable encounters that emphasize responsible interaction and support for ocean and marine life conservation efforts.

Website Objectives
New Design Highlights
Performance Results
Testimonial
a close up of a ball

The Challenge:

Dolphin Quest is an early adopter of both FareHarbor’s software and website services.

In order to remain competitive in their market and reflect their evolving brand, FareHarbor and Dolphin Quest worked together to redesign their website in 2024.

Their goal was simple: to maintain easy bookability while drawing greater attention to their mission to protect animals and their environments.

Key Objectives:

  • Showcase more imagery than text
  • Highlight Dolphin Quest’s mission statement and why it’s important
  • Simplify main navigation
  • Implement a calmer and more tropical look and feel
  • Incorporate new logo and brand colors
  • Consolidate foundational pages

New Design Highlights

a person holding an animal
graphical user interface, website
a screen shot of a bird flying in the sky
graphical user interface, website
diagram
a person swimming in the water
graphical user interface
a screenshot of a social media post of a person
graphical user interface, application
a screen shot of a newspaper

How's the New Website Performing?

Average Monthly Traffic

Average Monthly Traffic Average monthly traffic for Dolphin Quest was 7.8K in 2019 and grew to 15K in 2025. Up 92.31%.

Keywords in Top 3 Positions

Number of Keywords in Top 3 Positions for Dolphin Quest was 140 in 2019, and grew to 272 in 2025. Up 94.29%.

Online Direct Conversions

Percentage of online direct bookings was 45% in 2019, and grew to 63% in 2025. Up 40%.

Read About Dolphin Quest's Experience

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"One of the best decisions we’ve made"

“Having FareHarbor design and build our new website was one of the best decisions we’ve made, right after hiring them to use their reservations platform. The website design team was collaborative with our ideas, patient with us writing content and collecting photos, and introduced us to new formats and concepts that resulted in a website that is not only a great representation of who we are as a company but is extremely effective as a booking tool to sell our product along with strong SEO strategies bringing guests to our website in the first place. We are so grateful for their expertise, their professionalism, and their timeliness on our website project and appreciate how they continue to assess and offer suggestions on how to improve its functionality. Thanks FH Team!”

– Bill W., Director of Operations • Dolphin Quest
Visit dolphinquest.com
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