Search Engine Optimization
Our SEO methodology and analytical research is based on hundreds of modern and local SEO best practices. Our process and execution has been fine tuned using our industry expertise gleaned from managing over 2500+ tour and activity websites for over 10 years.
Importance of SEO
- SEO helps your website rank higher in search engine results pages (SERPs), which leads to increased visibility and traffic to your site.
- SEO helps to optimize your website’s content and structure to make it more user-friendly and easier to navigate, which improves the overall user experience.
- Strategic targeting via SEO helps attract more qualified traffic to your website, which can increase your chances of converting visitors into customers.
- Compared to other forms of digital marketing, such as paid advertising, SEO can be a more cost-effective way to drive traffic to your website over the long term.
Features & Benefits
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Our website builders will migrate all content from your current website while starting on a new project.
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Before starting the website build, our team will complete the following to ensure your new site is best set for success:
- URL Structure/Page Nesting
- Title Tags
- Keyword Research
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After an initial FareHarbor website has been built, our team will quality assess the following:
- Primary keywords for implementation
- Structural and usability of the site in general to see how it flows
- Relevant content to the pages and includes targeted keywords
- Internal / outbound linking
- Breadcrumbs, parent pages and proper URL structure
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After your site is live, our team ensures the structure and performance of the website is up to SEO standards, including the following checks:
- Validating redirects
- Performing a technical audit for any errors and warnings to correct
Audit Types for FareHarbor Website Clients
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Ensuring Google can easily crawl and index a website properly is the first step in our SEO strategy. Technical SEO errors can hold back a website and negatively impact search engine rankings, overall visibility, and conversions. To identify and fix these issues quickly, our SEO team will crawl the specified domain and create a report to show where there are potential problems and suggest recommendations on how to improve your website’s technical health. Our site audits offer a range of thematic reports covering crawl-ability, HTTPS, site performance, Core Web Vitals, and more. The SEO team will then fix any applicable errors / warnings immediately without client review.
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Quality content is one of the most important factors to optimizing SEO on a website. Let our SEO team take a look at the content on homepages, activity pages, and category pages. The recommendations are based on keyword research for optimizing content, title tags, and meta descriptions to increase keyword rankings, organic traffic, and revenue. Our copy team will then deliver content recommendations based on the SEO keyword analysis when applicable.
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Our copy team will do a thorough review of the specified website pages and will deliver content and copy recommendations (this does not include SEO optimization).
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In this audit, FareHarbor will review high-ranking keywords and determine if other keywords should be added or better targeted. We will provides recommendations we feel will increase keyword rankings, organic traffic, and revenue.
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Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a strong backlink profile is a major part of search engine optimization. Our SEO team will give recommendations based on keyword targets and competitor backlink portfolios.
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Our team will complete a general SEO audit reviewing organic traffic, keywords, and more to improve technical performance.
*Only available for FareHarbor Websites
Interested in learning more? Contact your Account Manager to discuss which audit might be best for your business.
Initial SEO Optimization for New Website Builds
Over the course of a website build, and during the final double-check stage before going live, we ensure that our websites have a solid foundation for SEO — all based on data and research into today’s best practices. This includes:
- Meta titles and descriptions via SEO plugin SmartCrawl
- The right quality and quantity of text content
- Attention to proper use of header tags
- Image alt text
- A check for the proper, contemporary use of keywords
- Navigation menu organization
- Permalink structure
- Ongoing SEO support after a FareHarbor site is live
